2.6%
2.6% of 9mm's 272 listings at national wholesale are American-owned and stocked at scale (7). That's 2.4 points under the 5% line, so it rates Critical.
9mm is Critical. 7 fewer American-owned listings at scale would make it None at scale; 8 more would make it Scarce.
Firehole 9mm 124gr, CPHP or HHP is American-owned, American-made, and in stock today.
Shop Firehole 9mm 124gr, CPHP or HHPToday 2.6% A week ago (Oct 27) 5.1%A rating changes only once the share is 0.25 point past a line (the shaded margin).
Day by day, since October 2, 2026
Nov 3American Market Presence™ 2.6%CriticalDrag or tap along the line to read any day.
Nov 3American Market Presence™ 2.6%CriticalDrag or tap along the line to read any day.
We’re not in that number. Here’s why that matters.
American Market Presence™ counts ammunition sitting in wholesale warehouses, waiting to reach a store. We sell direct, so the measurement was never going to see us — and the same is true of every American-owned brand built the way we are. The number isn't wrong. It just isn't built to see companies like ours.
counted here
never passes the counter
We’re not in these numbers. That’s the point.
Firehole Arms, our ammunition brand, is American-owned and American-made, and we sell it direct, so it never sits in a distributor's warehouse. Every box you buy from us is American-owned ammunition these numbers will never count.
The full analysis, what's driving this and what it means for you: The 2026 Ammunition Supply Report →
- 1National distributor inventoryCounted every night
- 2Our checksBall loads, standard boxes, stock we can confirm
- 3PublishedNovember 3, 2026, early morning
What moved it
- 9mm Luger moved from Scarce to Critical.
- 9mm Luger moved from Critical to Scarce.
- We now count only stock that distributors currently report and that can be confirmed, which raised the American-owned share slightly for 9mm Luger, .300 AAC Blackout and .45 ACP.
- 9mm Luger moved from Scarce to Critical.
- 9mm Luger moved from Critical to Scarce.