None at scale
None of .357 Magnum's 24 listings at national wholesale is American-owned and stocked at scale. A single one would lift it to Critical.
Today 0.0% A week ago (Oct 27) 0.0%A rating changes only once the share is 0.25 point past a line (the shaded margin).
Day by day, since October 2, 2026
Nov 3American Market Presence™ 0.0%None at scaleDrag or tap along the line to read any day.
Nov 3American Market Presence™ 0.0%None at scaleDrag or tap along the line to read any day.
We’re not in that number. Here’s why that matters.
American Market Presence™ counts ammunition sitting in wholesale warehouses, waiting to reach a store. We sell direct, so the measurement was never going to see us — and the same is true of every American-owned brand built the way we are. The number isn't wrong. It just isn't built to see companies like ours.
counted here
never passes the counter
We’re not in these numbers. That’s the point.
Firehole Arms, our ammunition brand, is American-owned and American-made, and we sell it direct, so it never sits in a distributor's warehouse. Every box you buy from us is American-owned ammunition these numbers will never count.
The full analysis, what's driving this and what it means for you: The 2026 Ammunition Supply Report →
- 1National distributor inventoryCounted every night
- 2Our checksBall loads, standard boxes, stock we can confirm
- 3PublishedNovember 3, 2026, early morning
What moved it
- We now count only stock that distributors currently report and that can be confirmed, which raised the American-owned share slightly for 9mm Luger, .300 AAC Blackout and .45 ACP.
- We now count frangible ammunition as ball, which moved 9mm Luger from Scarce to Critical.
- The report now counts all non-expanding range and practice ammunition as ball, which moved 9mm Luger from Critical to Scarce.